You set the dose
One stick is 100 mg of caffeine. Two is 200. A can gives you one option.
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Contains Organic Ingredients
Zero Sugar
POG Nootropic Energy + Focus Drink Mix
Energy and focus in one stick pack. 100 mg natural caffeine from organic green tea and organic yerba mate, 200 mg L-theanine and 100 mg choline. Zero sugar, sweetened with organic monk fruit. First flavor: POG, passion fruit, orange and guava.
One stick for a lighter lift. Two when you want more. A can decides for you, a stick lets you decide.
100 mg Natural Caffeine
200 mg L-theanine
100 mg Choline (VitaCholine®)
Zero Sugar
No Stevia
Organic Monk Fruit
Organic Natural Flavors (no maltodextrin)
Made in USA
Caffeine from plants, not a lab: 100 mg from organic green tea and organic yerba mate
L-theanine at 200 mg: twice the caffeine, the same pairing that makes green tea feel different from a double espresso
Choline as VitaCholine®: an essential nutrient that supports brain health and memory, and one almost nothing else in this aisle bothers to include
Organic monk fruit: sweetness with zero sugar, no stevia and no sugar alcohols
Organic natural flavors: passion fruit, orange and guava, with no maltodextrin carriers
What's inside each stick?
Three actives, each with its dose printed on the panel.
- 100 mg natural caffeine from organic green tea and organic yerba mate
- 200 mg L-theanine
- 100 mg choline as VitaCholine®
Flavor and sweetness, zero sugar and no stevia:
- Organic natural flavors: passion fruit, orange and guava
- Organic monk fruit extract
- Citric acid for a bright finish
Are “natural flavors” always bad?
No, that’s a myth. “Natural flavors” is a standard label term, and the exact blend is often proprietary to the flavor house (it’s basically their recipe). What matters is the standard the blend has to meet.
Ours are organic natural flavors, and we have documentation that they’re maltodextrin‑free, GMO‑free, vegan, dairy‑free, kosher, and halal.
How is this different from your electrolytes?
The electrolytes are about hydration. This one is about focus.
Coconut Lime and Raspberry are performance hydration. Mango is everyday hydration. This is what you reach for when you need to sit down and concentrate.
Different jobs. Plenty of people keep both.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
How much should I take?
Start with one stick in 8 to 12 oz of cold water. That is 100 mg of caffeine. If you want more, take two.
That is the whole point of a stick pack. A can hands you a fixed dose whether it suits the moment or not. Later in the day, one is usually plenty.
Contains 100 mg caffeine per stick. Not recommended for children, or for women who are pregnant or nursing.
Contains 100 mg caffeine per stick. Not recommended for children, or for women who are pregnant or nursing.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
TRUST & TRANSPARENCY
What goes in, and what stays out.
No artificial colors, dyes or flavors. No stevia, no sugar alcohols, and no sugar at all.
-
Zero Sugar Added
-
Contains Organic Ingredients
-
Gluten Free & Non-GMO
-
Vegan Friendly
-
Made in the US
0%
No Added Sugar. No Stevia. No Maltodextrin. No Sucrose. No Artificial Colors. No Artificial Dyes. No Artificial Sweeteners. No Artificial Flavors.
Calm Energy. Sharp Focus
Clean Energy
100 mg natural caffeine from organic green tea and organic yerba mate
Clean Energy
Plant-sourced, not synthetic. One stick for a lighter lift, two when you want more. The dose is yours to set, not the packaging’s.
Calm Focus
200 mg L-theanine twice the caffeine, by design
Calm Focus
The amino acid in tea leaves. It is why a cup of green tea feels different from a cup of coffee, and it is why this does not feel like a can of something.
Brain Support
100 mg choline as VitaCholine® from Balchem
Brain Support
An essential nutrient your body needs and does not make enough of. Most people fall short of it in food, and almost no energy drink includes it at all.
Clean Formula
Zero sugar no stevia, no sugar alcohols, no dyes
Clean Formula
Sweetened with organic monk fruit and nothing else. Nothing artificial in the sweetener, the color or the flavor.
Pick Your Dose
One stick or two you decide, not the can
Pick Your Dose
A can gives you one dose whether it fits the moment or not. Ten sticks give you ten decisions.
Organic Flavors
Maltodextrin-free, no fillers, dyes or artificial sweeteners
Organic Flavors
POG is passion fruit, orange and guava. It is the first flavor, not the last.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Clean. Delicious. Energy + Focus
Three actives that do different jobs, each one named and dosed on the panel. Organic where it counts.
100 MG
Natural Caffeine
From organic green tea and yerba mate
Natural Caffeine
Plant-sourced rather than synthetic. One stick or two, so the dose stays yours.
200 MG
L-theanine
The calm half of the pair
L-theanine
The amino acid in tea leaves, at twice the caffeine. The difference between green tea and a double espresso.
100 MG
Choline (VitaCholine®)
The one nobody else puts in
Choline (VitaCholine®)
An essential nutrient that supports brain health and memory. Most people do not get enough of it from food.
ZERO SUGAR
Organic Monk Fruit
Sweet without the sugar
Organic Monk Fruit
No stevia, no sugar alcohols, no artificial sweeteners. None of the aftertaste either.
ORGANIC
Natural Flavors
Organic, and maltodextrin-free
Natural Flavors
GMO-free, vegan, dairy-free, kosher and halal. No maltodextrin carriers.
FLAVOR 1
POG
Passion fruit, orange and guava
POG
The first flavor in the nootropic line. Not the last one.
How to use
Mix. Drink. Focus.
1
Step 1
Mix
Add one stick to 8-12 oz cold water.
2
Step 2
Shake
Stir or shake for 5-10 seconds until fully dissolved.
3
Step 3
Focus
Drink in the morning, in the afternoon, or before deep work.
Us vs Them
One can gives you one dose. Ten sticks give you ten decisions.
VS
Nootropic Energy + Focus
9
WINS
A Typical Energy Drink
You pick the doseOne stick, or two
One can, one dose
Caffeine from plantsOrganic green tea and yerba mate
Synthetic caffeine
200 mg L-theanineTwice the caffeine, by design
Rarely included
100 mg cholineAs VitaCholine® from Balchem
Almost never included
Zero sugarSweetened with organic monk fruit
Sugar, or sucralose instead
No stevia or sugar alcohols
Sucralose or Ace-K
No artificial colors or dyes
Artificial colors
Organic natural flavorsMaltodextrin-free
Artificial flavors
Fits in a pocket10 sticks, mix in any bottle
A can you have to carry
One stick. 8 to 12 oz of water.
Mix
Pour one stick packet into 8-12 fl oz of cold water
Shake
Stir or shake for 5-10 seconds
Focus
Morning, before deep work, or before training. Later in the day, one stick is usually plenty
Seeing floaties or tiny clumps?
Totally normal. POG uses organic natural flavor ingredients, which can take a bit longer to fully disperse (especially in very cold water). It doesn’t affect the flavor. Shake, wait ~5 minutes, then shake again.
Best tools: shaker ball or a quick frother.
Energy + Focus
What's in each stick
Natural Caffeine
100 mg per serving
L-theanine
200 mg per serving
Choline (VitaCholine®)
100 mg per serving
TRANSPARENCY
The Full Formula
Three actives, each with its dose on the panel.
Supplement Facts
Serving Size 1 Stick Packet
Servings Per Container 10
Amount Per Serving
% DV*
Calories
5
Caffeinefrom organic green tea and organic yerba mate
100 mg
†
L-theanine
200 mg
†
Cholineas VitaCholine® choline bitartrate
100 mg
18%
* Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.
Other Ingredients: Organic Natural flavors, Citric acid, Organic monk fruit extract, Malic acid, Himalayan pink salt, Organic bamboo extract
GMP Certified
Third-Party Tested
Caffeine from plants
Organic green tea and organic yerba mate, not synthetic caffeine.
And the rest of it
L-theanine and choline. Two things a stimulant on its own will not give you.
If I won't put it in my body, it doesn't go into the product.
Early in my UFC career, a drug test came back with a banned substance from a contaminated supplement I trusted. I hadn't cheated, but the system doesn't care what you meant to do.
That moment changed everything. I didn't want to slap my name on another label. I wanted to build something I'd actually use, and something you could trust just as much.
Here's the reality: the supplement industry isn't regulated. You shouldn't have to be a professional athlete to know what's actually in your product.
So we named the three actives and put their doses right on the panel. If I won't drink it, we don't sell it.
Sean O'Malley | Co-Founder & UFC Champion
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
THE FORMULA
Why We Made It This Way
Real answers about what's in the stick and why.
POG is the flavor: passion fruit, orange and guava. The product is our nootropic Energy + Focus stick.
POG is the first flavor we're launching. It won't be the only one.
The electrolytes are about hydration. This one is about focus.
Coconut Lime and Raspberry are performance hydration. Mango is everyday hydration. This is what you reach for when you need to sit down and concentrate. Different jobs, and plenty of people keep both.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Start with one stick in 8 to 12 oz of cold water. That's 100 mg of caffeine. If you want more, take two.
That's the point of a stick pack. A can hands you a fixed dose whether it suits the moment or not. Later in the day, one is usually plenty.
Contains 100 mg caffeine per stick. Not recommended for children, or for women who are pregnant or nursing.
L-theanine is an amino acid found naturally in tea leaves. It's the reason a cup of green tea feels different from a cup of coffee, even though both contain caffeine.
There's 200 mg per stick, twice the caffeine, and it's there to support steady focus rather than just more stimulant.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Choline is an essential nutrient. Your body needs it and doesn't make enough on its own, and most people don't get the recommended amount from food.
It supports brain structure, function and health. It supports memory, and it helps transmit messages from the brain to the muscles. We use VitaCholine®, a branded form from Balchem, at 100 mg per stick.
As for why it's rare: it costs more than caffeine, and caffeine is what most people are buying on.
VitaCholine® is a registered trademark of Balchem Corporation or its subsidiaries.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Organic green tea and organic yerba mate, rather than synthetic caffeine.
Contains 100 mg caffeine per stick. Not recommended for children, or for women who are pregnant or nursing.
Monk fruit gives natural sweetness with zero sugar, no sugar alcohols and none of the aftertaste people associate with stevia. We don't use stevia, sucralose or acesulfame potassium in anything we make.
No, that’s a myth. “Natural flavors” is a standard label term, and the exact blend is often proprietary to the flavor house (it’s basically their recipe). What matters is the standard the blend has to meet.
Ours are organic natural flavors, and we have documentation that they’re maltodextrin‑free, GMO‑free, vegan, dairy‑free, kosher, and halal.
How anyone responds to caffeine varies, so start with one stick and see how it sits with you. What we can tell you is that one stick is 100 mg rather than the larger fixed dose in a can, and it comes with 200 mg of L-theanine alongside it.
Contains 100 mg caffeine per stick. Not recommended for children, or for women who are pregnant or nursing.
One stick in 8 to 12 oz of cold water. Most people use it in the morning, in the afternoon, before study or deep work, or before training.
Not yet. Certification is open with LGC and we'll say so here the moment the certificate issues. Our Mango, Coconut Lime and Raspberry electrolytes are certified today.
We'd rather tell you where we actually are than imply something we haven't earned on this product.
You're ordering from the first production run. Your card is charged today, which is what reserves your place in the run, and you'll get a tracking email the day your carton leaves the warehouse.
Cartons ship early September.