Taste test
Straight from the first production sticks.
POG is here — in stock and shipping now
5 reasons to try POG
Passion fruit, orange and guava — 100 mg of natural caffeine paired with 200 mg L-theanine and 100 mg choline. The first doingwell built for focus, not sweat. In stock and shipping now.
- 100 mg natural caffeine
- 200 mg L-theanine + 100 mg choline
- Zero sugar — organic monk fruit
- Certified with Informed Sport
The rundown
5 reasons POG is different
No hype and no mystery blends — just what's in the stick, why the doses are what they are, and what published research actually says.
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An honest caffeine dose you control
100 mg of natural caffeine from organic green tea and organic yerba mate — about one cup of coffee, not the 200–300 mg in a typical energy drink can. One stick for a desk morning, two before training. You set the dose.
- 100 mg natural caffeine per stick
- From organic green tea + organic yerba mate
- Roughly the caffeine of one coffee
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L-theanine at 2:1 — the ratio researchers use
Every stick pairs the caffeine with 200 mg of L-theanine, an amino acid found in green tea. In randomized, placebo-controlled trials, caffeine combined with L-theanine improved accuracy on attention-switching tasks and self-rated alertness.
- 200 mg L-theanine per stick
- 2:1 theanine-to-caffeine ratio
- Combination studied for attention and alertness
Owen et al., Nutr Neurosci 2008; Giesbrecht et al., Nutr Neurosci 2010
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Choline — the nutrient ~90% of us miss
An analysis of national dietary data found roughly 9 in 10 Americans don't reach the adequate intake for choline, an essential nutrient that supports brain health and memory. POG adds 100 mg per stick from VitaCholine®.
- 100 mg choline from VitaCholine®
- Essential nutrient — supports brain health and memory
- Most American diets fall short
Wallace & Fulgoni, Journal of the American College of Nutrition, 2016
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Certified with Informed Sport — and zero sugar
Every batch of POG is tested by LGC for 285+ substances banned in sport before it ships, under the same Informed Sport programme our electrolytes are certified with. Sweetened with organic monk fruit, never stevia — zero sugar, no maltodextrin, no dyes, and 5 calories per stick.
- Certified with Informed Sport — every batch banned substance tested
- Organic monk fruit, never stevia
- No proprietary blends
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It tastes like POG, not like a supplement
Passion fruit, orange and guava from organic natural flavors. Mix a stick into 8–12 oz of cold water and sip it through the morning — a drink you actually enjoy instead of a can you get through.
- Passion fruit + orange + guava
- Organic natural flavors, no dyes
- Tear, pour, stir
First pours
Early taste tests, unfiltered
Honest first pours from our first tasters — no script, no retakes. Tap a card to play with sound.
Taste test
First pour, no script — the real-time reaction.
No stevia, sucralose or other weird stuff
Now shipping
Get POG
$22 for a 10-stick carton — in stock and shipping now. Pair it with the electrolyte sampler to cover focus and hydration.
POG contains 100 mg caffeine per stick — not recommended for children, or women who are pregnant or nursing.
